Everyone and their cat is telling you to build a business online.
But you may be thinking, ‘Great. Doing what? I don’t have anything people would pay for.’ What feels ordinary to you could be exactly what someone else needs.
For example
1. Say you've spent years teaching.
That experience and knowledge has given you skills that could be turned into a business.
You likely know:
How to explain complex ideas simply
How to design a curriculum that builds step by step
How to write assessments that actually measure understanding.
2. Or, say you spent time looking after ageing parents.
You'll have learnt so much that other people would benefit from and pay you for.
Such as:
Having difficult conversations that most people avoid
Navigating a healthcare system that nobody explains properly (yet)
Managing a crisis calmly while everyone else is falling apart.
Those of us over 50 particularly have had decades to learn useful things. It’s about time some of it paid us back! 😉

This workbook is created by me, Deb, a former Head of Sociology. I spent years studying how society funnels people into the system and prevents so many from having the know-how or confidence to earn independently.
My mission is to change that. I want to see more people fulfil their potential and live as they want to, earn on their own terms, and live intentionally.
Takes about 20 minutes to walk away with 1-3 ideas you can compare.
Because otherwise, if you're anything like me, a good idea can sit safely in a notebook for years!